Sunday 9 December 2012

All is Fair at this Fashion Show

Last Friday I had the great pleasure of attending the Fair@Square Fashion Show at BMW Edge at Federation Square in Melbourne with one of my favourite Melbourne bloggers and the previous organiser and stylist of this event Leeyong Soo of Style Wilderness. What made this fashion show different from most is that it showcased the possibility to combine fashion that is stylish but can also be ethical as well and made to last as opposed to 'fast fashion' that not only creates waste in landfill, but leaves behind polluters from chemical dyes and toxins.
Not sure how you can feel pretty wearing that and I certainly don't like walking into stores nowadays where all I can smell is a waft of chemicals, plastics and synthetics. No thanks. So my hope is that more designers embrace ways to incorporate ethical and sustainable practises to create their designs and that consumers start to become  more discerning and demand quality over quantity. It would be nice if we didn't have to label designers by their ethical practises but rather that everyone was doing it so it didn't need to be defined in any way. One day...


The evening was hosted by Melbourne blogger and designer Connie Cao from K is for kani, the colourful floral headpieces seen on the models below. I loved the use of colour throughout the show and the styling with accessories as well as the gorgeous prints to get you in the mood for Summer. It was a great night and great show and hope you enjoy a sample of what is on offer out there.



















The evening ended with a competition of student designers showcasing their garments.



The winner Caroline Tan accepting prize money from Bendigo Bank. Well done, Caroline,  I loved the outfit, just wished I could have gotten a better close up photo of all the detail as there was so much to look at!


I got a bit lost on the running order of the show and don't want to wrongly credit someone, so here is a list of the featured designers:

JETS
FOLKE
KISSIN CUSSIN
BENTO
THE SOCIAL STUDIO
SOSUME
PINS BY LYDRA
FOUND
NEW MODEL BEAUTY QUEEN
PURE POD
BACCHARA

Footwear:
ALL WOMENS FOOTWEAR BY MELISSA
ETIKO
GIDEON SHOES
YOUR ECO STEPS

Accessories Credits:
ANDEOL
CONSTANCE ROE
ELGAR AND LYLE
GHOST AND LOLA
HAPPY COW'S
K IS FOR KANI
METTLE-FAIR TRADE
NANNA WOO HANDMADE
OIGA! DESIGN
PROOF
SOLLIS JEWELLERY
SPIDER + LILY
THE GREEN PAVILION
WEWOOD



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